Building a Consistent Brand and Digital Experience
Client: Shineflow – a lifestyle brand focused on creating a community of active girls who embrace a surf, fitness, and active lifestyle.
My role: To design a website to offer online fitness classes, foster community engagement, and eventually sell products.
I noticed that Shineflow's branding lacked consistency. Different fonts, colors, and image styles were being used across various platformsThis inconsistency made it challenging to create a cohesive user experience.
By addressing the branding inconsistencies and establishing a cohesive design framework, I was able to create a website that not only reflects Shineflow’s identity but also provides a seamless user experience.
