UI Design Challenge: Beer Brand Awareness Campaign

I participated in a two-day UI design challenge to create an interface for a project aimed at raising brand awareness for a beer brand.

• Process: I conducted a rapid UX research session to understand the target audience and their interaction with similar campaigns.

• Wireframing: Based on the insights, I designed wireframes to outline the structure and flow of the interface.

• Design Execution: Using the brand guidelines and contest concept, I created a clean and engaging one-pager to showcase the campaign idea.

• Deliverables: To visualize the concept, I developed two desktop mockups and one mobile mockup, ensuring responsiveness and user-friendliness across devices.